Strategies to Engage Support and Engineering Leaders in Tech
Hey guys, quick question, I'm working with a B2B AI startup and the target ICP is support and engineering leadership at midsized tech companies. Job titles: Support and engineering leadership Industry: Tech companies (generally speaking) Headcount: 500-5000 employees Dpt headcount: at least 150 engineers I have a lot of experience reaching out to smaller companies and directly to marketing leaders or founders/CEOs but I'm having trouble getting good campaign results for this ICP. Hypothesis: I haven't cracked what gets these types of decision makers to respond. Anyone have any experience cracking this ICP? If so, do you have any tips on what works for them? I'm happy to share my copy with anyone that's curious/willing to help ๐