The Importance of Behavioral Science in Modern Marketing Strategies

Now that we are talking about AI, I see an emergent need for behavior science in marketing. Something I have been reading about for years and started to dish out some content around it since it has become incredibly relevant. Introducing Behavior science models that have been used in the past for campaigns https://www.instagram.com/reel/DGxCjJePuCl/?igsh=N2g5end3cXdleXNy