Best Practices for Email Deliverability in Lead Generation Agencies

Hey guys, I have one question regarding new clients for my lead agency. I’ve been using email addresses with my clients’ domains, but I’m experiencing poor deliverability. What are the best practices for this? Should I buy a new domain for each client and set it up myself, or should I use one general domain and send campaigns for all my clients from that domain? Thank you for your help!

7 comments

Asad Z.
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Are you using the main domain to send cold emails? If so then stop immediately. You should create secondary domains and under each of them purchase 2-3 email accounts only. Let's assume you want 10 email address for a client then buy 5 domains and 2 emails under each. Warm it up for 2 weeks and then launch campaign. Make sure to monitor the inbox health often.
Samuel Č.
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Asad Z. thank you for recommendation, I will stop it then
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Arturo O.
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Hey Samuel, how's it going? That's a great question! We've gathered some best practices about these email infrastructure topics and shared in this blog post, which are followed by a few experts. Of course, these are general guidelines you can consider as a range, hope it helps, and if any other users would like to share their thoughts here!
Samuel Č.
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Arturo O. this is great resource I went through it and it was great summarization!
Arturo O.
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Glad that helped!
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Channeled
APP
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Hi Samuel Č.! This thread was recently closed by our Support team. If you have a moment, please share your feedback:
Channeled
APP
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Thank you so much for sharing your feedback Samuel Č.!