Best Practices for Cleaning HubSpot Contacts and Companies Data

Tom D. · 2025-04-11T11:53:18.974273+00:00

Is there any best practice on how to lookup all hubspots contacts and companies reliably? Often times the linkedIn Urls are the same but differ in "/" for example. Also the company websites in clay and hubspot often dont sync due to "http" for example. Should I clean the entire Hubspot data and make it uniform in accordance to what clay finds?

To reliably look up all HubSpot contacts and companies: 1. Use the "Pull in a List of Contacts with HubSpot" and "Pull in a List of Companies with HubSpot" actions. 2. When looking up objects, specify search parameters: • Select fields to filter by (e.g., "First Name" or "Email") • Choose AND/OR search operators • Enter specific field values 3. Configure response settings: • Set "Remove Blank Values from Results" to true • Adjust the "Limit" for maximum objects returned 4. For comprehensive data, select "Include Read Only Properties" when pulling lists. To standardize data, use Clay's "write to table" feature to update HubSpot with enriched or cleaned data. This ensures consistency between Clay's findings and HubSpot records.

Sources: Hubspot integration overview | Documentation | Clay University Pull in a List of Companies with HubSpot Hubspot integration overview | Documentation | Clay University Pull in a List of Contacts with HubSpot

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