Can Clay Provide Customer Lists for Competitor Outreach?

Hi all, I would like to know if clay is able to get a customer list from a company. We have a competitor that is on a decline and want to reach out to their customer - it would be perfect timing to penetrate and hopefully convert them into opportunities. I want a list of companies that is using the product of the company (they are a software platform), does anyone know if I can get this information with Clay?

10 comments

Channeled
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Yes, you can use Clay to find companies using a competitor's software platform. We offer two main approaches: 1. Owler Integration: Use the "Find Company Competitors" action to retrieve information about a company's competitors. You'll need the competitor's domain to start. 2. HG Insights Integration: This allows you to build lists of companies based on their tech stack, including "back of house" tools. You can search by technology vendor domains, product categories, or specific products. These tools can help you identify potential customers using your competitor's platform. For more detailed guidance on using these features, you can explore our documentation or request human assistance if needed.
Sources: Find Companies by Tech Stack with HG Insights | Clay.com Owler integration overview | Documentation | Clay University
Clarissa S.
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No
Muhammad S.
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You can use tools like thier stack, built with etc to pull the users of a product
Clarissa S.
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Do you mind explaining more? I have tried the suggestion made by the bot but apparently its not what i'm looking for but perhaps I also need more explanation to it.
Muhammad S.
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Their stack is a platform which lets you find a list of companies that are using a specific product
Clarissa S.
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Aah I see, and which enrichment should I use for thiss?
Neeraj K.
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You can use AI prompt something like -
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Visit competitor company website or public search results to analyse clients they serve
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Can navigate to case study/ testimonial page/ webinar guest company/ etc.
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Search for problem they (client) solved using competitor product/ service.
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Build list accordingly
These are generalised steps, will require further refinement.
Channeled
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Ketan K.
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Sending you dm
Bo (.
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Hey Clarissa, I'm following up to see if the information they provided helped you? If you need additional assistance, please let me know.
Thanks for the help here team!! :)