Delaying Salesforce Enrichment: Seeking Effective Strategies
Has anyone had success with a method to delay a Salesforce enrichment (or any enrichment field)? I have a table that creates leads → sends them to another table → performs a lookup on the Lead ID. But I need to delay the second lookup because the object hasn’t yet been enriched with the Outreach ID and other data I need for the next step. I’ve tried a few formula fields that check the created timestamp and wait 5 minutes, but no luck—since the formula is only evaluated when the input field changes. I know I could run webhooks from Zapier with a delay, but I’d like to avoid that since this seems like a fairly simple function, and adding Zapier would increase complexity and reduce reliability. Any feedback or ideas would be appreciated!