Intent Signals for Small Businesses Seeking Funding: Ideas and Insights

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Looking for some inspiration here. What are some intent signals that we could use for small businesses looking for funding?

8 comments

LuisArturo
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Hey there Annamarie thanks for reaching out, while not overly familiar with this use case I would say that any engagement you may see them do online in terms of following or reacting to post is one you can use.
Annamarie G.
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hmmm
Eric N.
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I run these campaigns often and there’s basically no signal. We stay focused on making the email look as personalized as possible and try to find the needle in the haystack of people that need funding. It’s a high volume campaign for sure
Annamarie G.
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Eric woah! I am a HUGE fan of your work. I feel like I'm talking to a famous person right now! Eric N.
Annamarie G.
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Yeah, we were doing high volume but deliverability took a big hit despite following all best practices from technical perspective.
Annamarie G.
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We're getting pretty personalized too. Cold email is just such a hard game.
Eric N.
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Ah thank you so much! I'm always honored when people have seen the videos and stuff For this customer, we always keep a whole other infrastructure warming for them so we are ready to switch instantly. ex. if you need to send 1000 emails per day we have enough inboxes to hit that and then we keep the same amount warming at all times. Then we personalize with what they are actually selling and/or ideas about what we think they could use the loan for particularly in their business.
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