Building an Attribution Model Using Clay and HubSpot Data

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Hey Clay Gang, I've been pondering how we might leverage Clay to build an attribution model. It struck me that by combining HubSpot's "Original Source" data with subsequent conversion events, we could potentially feed this information into a Clay Agent. The Agent could then calculate the percentage of attribution for each original source. Has anyone in the community explored a similar approach?

2 comments

Channeled
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While we don't have specific examples of using Clay to build an attribution model with HubSpot data, your idea is innovative and aligns with Clay's capabilities. Clay can indeed aggregate data from various sources, including HubSpot, and perform complex analyses. To implement this, you could: 1. Import HubSpot's "Original Source" data into Clay 2. Combine it with conversion event data 3. Use Clay's data processing capabilities to calculate attribution percentages This approach could provide valuable insights into your marketing effectiveness. Have you already started integrating HubSpot data with Clay for this project? Understanding your current progress could help us provide more targeted advice.
Sources: What is Multi-touch Attribution? | Clay How Vanta uses Clay to streamline RevOps and scale signal-based prospecting - The GTM with Clay Blog
Owen C.
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Hey Davide, thanks for reaching out! Super cool use case! Have seen similar workflows with support tickets specifically, but I'm curious how much data/ how granular is the data you receive from the Original Source properties? If you've started playing around with this I'd love to take a look at the table, do you mind sending the URL to one if available?