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03 Tutorials & Inspiration

03 Tutorials & Inspiration

Maximizing Workflows with ZoomInfo and Clay Integration

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Howdy! Anyone a ZoomInfo AND Clay customer? Looking for ways to to create more impactful workflows combining ZoomInfo intent data with Clay's automation capabilities.

Maximizing Workflows with ZoomInfo and Clay Integration | Clay

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Channeled
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You can create impactful workflows by: 1. Integrating ZoomInfo's intent data into Clay using their native integration actions (Enrich Company/Contact with ZoomInfo) 2. Building conditional logic workflows that trigger actions when specific intent signals are detected 3. Setting up lead scoring formulas that incorporate intent data to prioritize high-potential prospects 4. Automating outreach when intent signals indicate buying readiness 5. Using Clay's AI formulas to clean and format intent data for more effective segmentation
Sources: What is Intent Data? | Clay Account & Lead Scoring | Clay.com ZoomInfo x Clay integration | Clay.com Flexibly run any workflows based on conditional logic | Clay Clay acquires Avenue to help growth teams act on intent signals - The GTM with Clay Blog
Harshil B.
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You can just use api to save cost
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Channeled
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You can use our HTTP API feature to connect to ZoomInfo's API directly for intent data access. This approach often provides significant cost savings - we've seen clients reduce enrichment costs from ~~25 cents to less than ~~1 cent per enrichment while increasing coverage from 30% to 80%. You can also use our native ZoomInfo integration actions (Enrich Company/Contact with ZoomInfo) and combine them with our waterfall feature to search multiple providers and only pay once a result is found.
Sources: FAQ | Clay.com How can Clay give me better data coverage and pricing than Zoominfo or other data providers? - FAQ | Clay.com ZoomInfo x Clay integration | Clay.com