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03 Tutorials & Inspiration

03 Tutorials & Inspiration

Tips for Personalizing Cold Outbound Lists Using Clay

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Hey everyone. I am looking for inspiration on how to better use clay. What are some data/personalized points you all are pulling on your target lists for your cold outbound? I know the standard like (industry, location, job title) but I want to make each line personalized but don’t want to burn through my clay credits

Tips for Personalizing Cold Outbound Lists Using Clay | Clay

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Channeled
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Here are some efficient ways to personalize your outbound lists while optimizing credit usage: 1. Use AI formulas instead of AI integrations for large tables: • AI formulas are credit-free and can help format, clean, and reshape your data exactly how you want it • This can save hundreds or thousands of credits compared to using AI integrations 2. Build a strong data foundation by focusing on key data points: • Start with "corner pieces" like websites and LinkedIn URLs • Use reverse waterfall enrichment on emails to find LinkedIn profiles • Extract company domains from LinkedIn profiles • Gather industry information through company enrichment 3. Leverage our templates for efficient personalization: • Use Google Maps listings to build targeted account lists • Extract data from Facebook, LinkedIn, and Google ads with just a URL • Personalize 1,000 cold calls with minimal work Remember to use conditional runs to only enrich data for rows that meet your specific criteria, rather than running enrichments on all rows unnecessarily.
Sources: Power your outbound campaigns with our best templates | Clay.com AI Formulas + Conditional Runs [Automated Inbound] - Clay University Lead Scoring [Clay 101] - Clay University
Channeled
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Was that helpful?
Adam Alvarez
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I will look this over but thank you
Channeled
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No problem. I'll be here if you need any further assistance after reviewing.