Resources for SMB Lead Generation Using Clay

Hey everyone! A lot of our clients are SMB owner/operator-type businesses. I’m looking for tutorials or resources on using Clay for small business lead generation and company data enrichment. Specifically, I’d love to learn about workflows, best practices, or any templates that help find and enrich SMB leads efficiently. Any recommendations? Thanks in advance!

5 comments

Channeled
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We offer several resources to help you generate and enrich SMB leads efficiently: 1. Templates: Our "Find SMB contact info & write a compliment" template is perfect for SMB lead generation. 2. AI-powered tools: We have a template for generating target ICPs using AI, which can streamline your lead generation process. 3. Guides: We provide step-by-step guides on company search, finding decision-makers, and using AI for copywriting and personalization. 4. Enrichment: Our "Enriching Companies (Waterfalls)" resource can help you enhance your lead data. To explore these resources, visit our templates page at clay.com/templates. For personalized assistance, consider our Clay Experts program.
Sources: Generate target ICPs using AI | Clay Find SMB contact info & write a compliment | Clay Enrich Companies (Waterfalls) [Automated Outbound] - Clay University
Channeled
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Asher
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Hey Kayser R., I recorded a short video talking about roughly how I would find contact information + a simple personalisation point for SMBs - https://www.youtube.com/watch?v=r-Mc0pDgpnI Hope it helps as well!
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Channeled
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We offer several powerful workflows and features for small business lead generation and company data enrichment: 1. Automated enrichment workflows: Build custom workflows to enrich your data with firmographics, contact information, and more. 2. AI research: Use our AI agent to summarize company information and categorize leads. 3. Flexible scoring: Define custom lead scores to prioritize your best prospects. 4. CRM enrichment: Maintain and update your CRM data automatically. 5. Intent-based outreach: Create targeted campaigns based on intent data. 6. Templates: Visit our template library for ready-to-use workflows. 7. Conditional logic: Use our "write to table" feature to create sophisticated enrichment flows based on specific criteria. 8. Lead scoring: Build accurate scores using Clay's 95+ data points. These tools can help you improve data quality, automate research, and focus on high-potential leads.
Sources: Push Data To Your CRM [CRM Enrichment] - Clay University Clay | Go to market with unique data—and the ability to act on it Flexibly run any workflows based on conditional logic | Clay Use Clay as a data cleanroom for your CRM | Clay.com Example Salesforce workflows FAQ | Clay.com
Kayser R.
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Thanks Asher!