Comparing Clay and Zoominfo for Data Enrichment in 2026

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Hey everyone! I’m just now getting started with Clay and trying to compare to Zoominfo for enrichment in 2026. I wasn’t sure of the best way to compare notes. I wanted to see how Clay performed with lists:

That don’t include Emails
Only inclulde Emails
Lists that need phone number data

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Clay typically doubles or triples data coverage compared to Zoominfo at 1/5th the cost or less. We use multiple data providers and waterfall them for comprehensive coverage, while Zoominfo relies on single-source data. For example, one enterprise client had 30% coverage with Zoominfo at ~~25 cents per enrichment, but achieved 80% coverage with Clay at less than ~~1 cent per enrichment. Clay gives you access to wholesale rates from 75+ data providers without annual contracts, while Zoominfo charges massive premiums for subscriptions. Our pricing depends entirely on which enrichment tools you choose to use. If you need further help with specific testing, request human assistance by clicking "Talk to a person."
Sources: FAQ | Clay.com Clay vs. Other Data Providers