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Optimizing Email Outreach for ABM: Best Practices and Strategies

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Hi all, I know that the best practice for email outreach is to use multi-account sequencers like Smartlead & Instantly rather than to have SDRs trigger emails from Hubspot & co. However, I wonder how we could set up the most practical process to run an efficient ABM process with a sales team of ca. 20 people. We would centrally collect cold leads from a range of different companies and upload them to Hubspot. Reps are then responsible for engaging with those by phone, LinkedIn and email. As we have a lot of different ICPs (contact persons & industries), I believe it would make sense to personalise by hand. Do you think it would make sense to send from the reps' main company accounts or use Hubspot's Marketing mail feature with cold outreach accounts? I guess triggering personalised email sequences in Instantly and being able to effectively control (stop) them in Hubspot, is probably too tedious? I would also love to hear how you approached the challenge / any other ideas! Thanks ๐Ÿ™‚

  • Avatar of Jacob T.
    Jacob T.
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    Alexander F. I agree with your logic here, especially considering mass email campaigns are getting much more difficult with spam filters and noisy inboxes. If I were you, I'd:

    • Create a solid ABM data model to surface the best accounts, powered by Clay enrichments and automated manual research (thanks GPT)

    • Find the best contacts to approach at the accounts, and enrich w/ manually verified email and mobile numbers for high connect rates

    • Add the accounts/contacts to HubSpot and assign to reps for manual prospecting

    This way, you're still automating loads of manual work and making the team more efficient, without spray-and-pray tactics that will land you in spam. Since you'll still be sending 1:1 emails, I think using your primary domain and HubSpot itself is totally fine. I specialize in helping folks with this exact workflow, so if you want more help, let me know, happy to chat! I've helped teams like Sendoso generate 7-figures in pipeline w/ Clay workflows (shameless plug of my interview with their CEO)

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    Channeled
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    Hey there - just wanted to check in here to see if you needed anything else! Feel free to reply back here if you do.

  • Avatar of Alexander F.
    Alexander F.
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    Wow thanks so much Jacob! This sounds very relevant. Will look into it and get back to you

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    Channeled
    APP
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    Hey there - just wanted to check in here to see if you needed anything else! Feel free to reply back here if you do.

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    Channeled
    APP
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