Evaluating Clay for Email Personalization vs. Human BDRs

How effective have folks found writing emails through Clay for personalization at scale? How would you compare the effectiveness (measured by open rates, reply rates, meetings booked) compared to human BDRs? I'm wondering whether I could use Clay to write the tailored email part of sequence instead of humans utilizing pulled in the tables, etc

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Based on available case studies and customer results: • One campaign using Clay's personalization features generated approximately 30 positive replies and 15 meeting requests over 2.5 months. • A recent case study showed an 83% email open rate using Clay for personalized demos at scale. • One company, Oyster, achieved significant results using Clay: ** Saved 40 hours per month per rep ** Reached 4x more accounts * Generated +$34K in new pipeline The platform helps automate mundane tasks like contact data enrichment and pulling signals, allowing SDRs to focus their time on prioritized selling and spend their days more effectively. While specific comparative metrics against human BDRs aren't provided in the sources, Clay's value proposition is not about replacing human BDRs but rather augmenting their capabilities by automating research and personalization tasks so they can work more efficiently.
Sources: Write personalized emails referencing your prospect's past blog posts, interviews, podcasts, or thought leadership | Clay Outbound Plays - The GTM with Clay Blog Personalized outreach at scale that’s a win-win | Clay.com Clay for Startups
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Is that what you were looking for?
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Hi Simon K.! This thread was recently closed by our Support team. If you have a moment, please share your feedback:
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Thank you so much for sharing your feedback Youssef H.!
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Thank you so much for sharing your feedback Youssef H.!

Evaluating Clay for Email Personalization vs. Human BDRs | Clay