Best Practices for Successful ABM Strategies and Campaign Measurement

[ABM Strat.] Hey ! I'm looking for people who have implemented successful ABM strategies. Account Scoring > Allocation to Sales (AE & SDR) > Linkedin Ads (+ other platforms) to nurture. Have you cracked the subject? Which campaigns do you prefer? (Simple awareness on accounts, to stay top-of-mind) Are you able to measure // see the real impact of your marketing campaigns on the progress of deals // close rates?