Yes, Clay has a native "Normalize and Deduplicate" action that helps you remove duplicate entries from your lists. This tool standardizes data formats and removes duplicate entries to enhance data quality and consistency. It's particularly useful for cleaning and organizing large lists, ensuring each unique value appears only once in the final output.Additionally, when working with leads, Clay can act as a gatekeeper by checking whether lead information (like email or other identifying data) already exists before creating new entries. This helps prevent duplicate data from various sources from polluting your lists.
Sources:Intro to CRM Data Enrichment [CRM Enrichment] - Clay UniversityNormalize and Deduplicate a List with Clay
.png){kind=logo}
