Advice Needed for Building Buyer Intent Tracking Systems

Here's how you can build an effective buyers' intent tracking system: 1. Collect both first-party and third-party intent data: • First-party: Track data from your website, CRM, social media, and offline interactions • Third-party: Partner with intent data providers for broader insights 2. Focus on these key metrics and strategies: • Monitor web content consumption patterns • Track behavioral data (ad clicks, website visits, form interactions) • Analyze product category interests 3. Implement these effective practices: • Segment audiences based on intent signals • Use real-time monitoring of keyword and engagement trends • Apply predictive analytics to forecast customer behaviors 4. Consider these specific tracking methods: • Conduct brand tracking surveys • Implement product testing surveys • Monitor online searches related to your business-relevant intent topics • Partner with specialized intent data providers like Bombora and LeadSift Sources: What is Buying Intent? | Clay What is Buyer Intent Data? | Clay What is Intent Data? | Clay

Here's a step-by-step guide for tracking buyer intents using third-party data: 1. Identify the types of intent data to track: • Search intent data from search engine queries • Engagement data across platforms • Firmographic data about potential client companies • Technographic data about companies' tech stacks 2. Set up data collection through: • Web content consumption monitoring • Search query analysis • Engagement tracking across webinars and industry sites 3. Partner with specialized intent data providers like Bombora and LeadSift to: • Track buying intent • Calculate intent scores for target companies 4. Analyze the collected data to: • Target prospects who are ready to buy • Gain a comprehensive view of buyer intent • Create more effective messagingNote: When implementing this system, be mindful of privacy restrictions and data accuracy maintenance. Sources: What is Buyer Intent Data? | Clay What is Buying Intent? | Clay What is B2B Intent Data Providers? | Clay What is Intent Data? | Clay

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