What is the best way to enrich leads in HubSpot with Clay. I'm looking...

What is the best way to enrich leads in HubSpot with Clay. I'm looking for an automated process. I thought about using a workflow that adds contacts to a dynamic list in HS, then using the list in Clay, but importing the list into Clay seems manual. Any automation I don't know about?

7 comments

Clay Team
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Hey hey! Can you drop the URL for your table here? (if applicable) 🫶 Don't worry, only admins will be able to open your table 😉
Clay Team
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Hey Maria, we do have a native integration to import contacts from Hubspot and it updates daily to find any new leads you add to any specific list you select or in general if one wasn't selected. Then after you set up the enrichment flow you can use the Create or Update contact from Hubspot to push out the new information to the corresponding leads.
Clay Team
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Was that hubspot integration still a bit manual for the process you were looking to build?
Maria G.
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I think that could work. We get a lot of signups for our free tier that use Gmail. I want to enrich these. Is there a video or docs on the automation you just explained and/or how to enrich a gmail address?
Clay Team
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Sorry for the delay! No specific workflow but there are a few providers that take the email as input and if it finds the person, it will return whatever it has available, for example, the LI URL, current company and title and so on.
Clay Team
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You can add them separately and give them conditional formulas so they replicate a similar waterfall effect so if one doesn't find anything then the next one tries and so on. Here are a few of them and DropContact can also work like that:
ea8c2eda-9ab4-4c18-b687-e77dcbe2cf8c.png(43 kB)
Clay Team
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Just in case, here's a quick video on how to use them/set them up - https://www.clay.com/learn/how-to-use-ai-formulas