Cold Calling CEOs: Tips for Reaching Decision Makers

I'm using Clay to find phone numbers of CEOs and cold call but every single call except one so far has been forwarded to voice mail. Wondering if I could get some advice on this? (Made about 15 calls so far)

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75 comments

Willy H.
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Send a text - then call?
Ethan
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Was just wondering if clay's numbers are usually accurate to CEO's?
Willy H.
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Yeah I mean, no sales intel tool is 100%
Willy H.
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to give yourself a vote of confidence, look up some of your peeps within your company
Willy H.
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I did with some of our eng folks and sure enough the info was accurate
Ethan
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gotcha
Willy H.
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but getting them to answer, well that's a different story... you'll have to strategize on that.
Ethan
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Got it, thank you
Ethan
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one more question
Willy H.
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Yeah yup
Ethan
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In what category are coaching and fitness businesses in?
Ethan
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for clay?
Ethan
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Because there is nothing really for fitness
Willy H.
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no clue
Ethan
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Alright no worries haha
Willy H.
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but I'd use Claygent to go find those type of businesses
Ethan
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where would I do that?
Ethan
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still new to this
Willy H.
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yep
Willy H.
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basically source the closest industry that will pull "coaching and fitness businesses"
Ethan
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yes but where would I do that in clay
Ethan
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before I make a table?
Willy H.
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then use claygent to look for exactly what you're looking for. it'll look through google to find what your looking for
Willy H.
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after
Ethan
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oh so a blank table
Willy H.
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yep
Ethan
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correct?
Ethan
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alright
Willy H.
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https://www.clay.com/blog/ai-sales-prospecting
Ethan
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then I click enrich data?
Willy H.
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I was given this and it helped
Ethan
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alright ill check it out
Willy H.
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yup - trust me it's the future
Ethan
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so from what I understand
Ethan
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because the whole article is about campaigns btw
Willy H.
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scroll down
Ethan
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I would ask claygent in the same area where I would also about campaigns?
Ethan
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Willy H.
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"2. Basic AI Sales Prospecting prompts"
Willy H.
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i g2g but that should help
Ethan
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alright appreciate it
Willy H.
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yep anytime man!
Clay T.
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Hey there Ethan sorry for the delay.
Ethan
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hey
Ethan
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I'm trying to do what he said but am getting an error
Clay T.
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So Willy is right about the first question you have, as for the second one on looking for Coaching and fitness businesses" there is an option to enter in the description of what type of company your are looking for when making a new table with using the "Find Companies using LinkedIn" option.
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Ethan
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Yes I typed in coaching however none of the companies were actually coaching companies..
Clay T.
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That being said, "Professional Training and Coaching" and "Wellness and Fitness Services" are probably the industries you are looking for.
Ethan
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Ah, I just found professional training and coaching
Ethan
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quick question
Clay T.
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Yes
Ethan
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instead of using the method of paying lots of credits for a phone number
Ethan
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could I use claygent to scrape the CEO's numbers?
Ethan
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for 1 credit per row?
Clay T.
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That is a good question, let me try testing that on my end and I'll let you know.
Ethan
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alright thank you
Clay T.
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So I'm still doing some testing with Claygent but in the mean time you can try reading our SMB guide to find phone numbers, fair warning it will be a little trickier to find CEO's and their numbers, but could still have some results.- https://www.clay.com/blog/scraping-google-maps-niche-lead-generationFind owner emails for SMB: - Table: https://app.clay.com/shared-table/share_z59ysbNEEB70 - Explanation: [https://www.linkedin.com/feed/update/urn:li:activity::7158142012704047105/](https:://www.linkedin.com/feed/update/urn:li:activity:7158142012704047105/)
Ethan
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alright
Ethan
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I originally tried to use google maps local leads but the biggest problem with that was that if I want small companies with 1 to 10 employees it can't do that..
Clay T.
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Yea that's what can make the process tricky, since most small sized companies can vary in terms of how much presence they have on the web in general.
Ethan
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yup
Clay T.
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So after testing with Claygent, if given a detailed prompt results can be found, now whether or not the accuracy is high is the only thing I cannot guarantee.
Ethan
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I see
Ethan
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and to double check with you
Ethan
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all I need is the phone number
Ethan
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technically since some of the businesses are self employed or 2-10 (or at least should be) it can even be the business phone number
Ethan
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I would still use claygent for that?
Clay T.
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Yes Claygent can accomplish that, its going to come down to the prompt you give it, but it can be done.
Ethan
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and is claygent the best task for that?
Ethan
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https://app.clay.com/workspaces/211694/tables/t_srq8eI2bF7Na/views/gv_dUNGzHilecTP
Ethan
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I have this table right here and need the numbers
Ethan
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suggestions on how to get them in this case?
Ethan
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all for cold calling
Clay T.
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So if the goal is minimize the amount of credits use to find the relevant data, then Claygent can accomplish this. You will need to prompt it to search each company for any information on it's CEO/Owner and to return any associated phone numbers. Now the prompt will not be as simple as that, the more details you give it the better it can perform the action and the better the results will be.
Ethan
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gotcha