How to Push Clay Emails into Smartlead Campaigns

Dave Shapiro · 2025-03-13 20:04:55.971324+00

How I do push an email that I created in clay into smartlead? I am trying to create individualized emails in clay that I then push into a specific smartlead campaign (along with the specific individual lead they are supposed to go to).

How to Push Clay Emails into Smartlead Campaigns | Clay

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Channeled
APP
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To push an individualized email from Clay to Smartlead, follow these steps: 1. Set up your Smartlead campaign first, using variables like {{subject_line}} and {{email_body}} for personalization. 2. In Clay, add the Smartlead enrichment and select your campaign. 3. Input essential fields like email address, name, and company name. 4. Add custom fields that match your Smartlead variables (e.g., "subject_line" and "email_body"). 5. Map these custom fields to the columns in your Clay table containing your individualized content. 6. Save and run your rows in Clay to add leads to your Smartlead campaign. 7. Double-check in Smartlead that everything synced correctly and your personalized content displays as intended. This process allows you to leverage Clay's data and content generation capabilities with Smartlead's outreach features for highly personalized campaigns.
Sources: Personalized Direct Email Campaigns Step-By-Step Walkthrough with SmartLead [Automated Outbound] - Clay University Smartlead integration overview | Documentation | Clay University Personalized Direct Email Campaigns Step-By-Step Walkthrough with SmartLead [Automated Outbound] - Clay University
Dave Shapiro
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That didn’t answer my question. I want to draft the entire email body in clay (using AI personalization), and then send that email via smartlead. I don’t just want custom variables, I want the whole email body to move into smartlead. How do I do that?
Zack Dupuis
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Dave Shapiro you have to have it as a merge field like {{email_body}}, so the automated answer was actually mostly correct for your question. Basically, you make the entire email body a custom variable, so if you know how to use merge fields from Clay to Smartlead, it's just the same process. This video covers it: https://www.youtube.com/watch?v=J9a73lfmxBk
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George Dilthey (Clay)
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Hey Dave - let us know if this helps or if you have any other questions, and thanks Zack!
Dave Shapiro
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This helps thank you!
Channeled
APP
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Channeled
APP
·
·
To push an individualized email from Clay to Smartlead, follow these steps: 1. Set up your Smartlead campaign first, using variables like {{subject_line}} and {{email_body}} for personalization. 2. In Clay, add the Smartlead enrichment and select your campaign. 3. Input essential fields like email address, name, and company name. 4. Add custom fields that match your Smartlead variables (e.g., "subject_line" and "email_body"). 5. Map these custom fields to the columns in your Clay table containing your individualized content. 6. Save and run your rows in Clay to add leads to your Smartlead campaign. 7. Double-check in Smartlead that everything synced correctly and your personalized content displays as intended. This process allows you to leverage Clay's data and content generation capabilities with Smartlead's outreach features for highly personalized campaigns.
Sources: Personalized Direct Email Campaigns Step-By-Step Walkthrough with SmartLead [Automated Outbound] - Clay University Smartlead integration overview | Documentation | Clay University Personalized Direct Email Campaigns Step-By-Step Walkthrough with SmartLead [Automated Outbound] - Clay University
Dave Shapiro
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That didn’t answer my question. I want to draft the entire email body in clay (using AI personalization), and then send that email via smartlead. I don’t just want custom variables, I want the whole email body to move into smartlead. How do I do that?
Zack Dupuis
·
·
Dave Shapiro you have to have it as a merge field like {{email_body}}, so the automated answer was actually mostly correct for your question. Basically, you make the entire email body a custom variable, so if you know how to use merge fields from Clay to Smartlead, it's just the same process. This video covers it: https://www.youtube.com/watch?v=J9a73lfmxBk
👍1
George Dilthey (Clay)
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Hey Dave - let us know if this helps or if you have any other questions, and thanks Zack!
Dave Shapiro
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This helps thank you!
Channeled
APP
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