Airbus on Linkedin: An Independent Company & Organizing Columns for Waterfall Effect

Been running into this lately... I know for a fact Airbus in particular has a Linkedin and isn't a subsidiary of any other company, so I'm curious what I am doing wrong, if anything. Also, wondering if I can put another column in with the linkedin manually copied/pasted and if I can program the rest of my columns to waterfall to the tertiary manual column (hope that makes sense)