Setting Up Delay Messaging in Instantly and Smart Lead

Alex D. · 2025-03-16T15:15:19.282471+00:00

How to make the delay messaging in instantly or smart lead. I know how to integrate them, put the subject line and the email body, but I dont know how to delay the steps in sintantly or smart lead.

To set up delay messaging in Instantly or SmartLead after integrating with Clay: 1. In your sequencing tool, create a new campaign and set up the steps for your sequence. 2. For each step, you can typically add a delay between messages. Look for options like "wait time" or "delay" in your tool's interface. 3. Use variables like {{subject_line}} and {{email_body}} in your campaign setup to pull in the personalized content from Clay. 4. In Clay, ensure you have separate columns for each email step (e.g., "email_body_one", "subject_line_one", "email_body_two", "subject_line_two"). 5. Use the Clay enrichment to push data to your sequencing tool, mapping the appropriate columns to the custom variables in your campaign. This setup allows for personalized, multi-step sequences with customized delays between messages.

Sources: Push Data To Your Email Sequencer [Automated Outbound] - Clay University Personalized Direct Email Campaigns Step-By-Step Walkthrough with SmartLead [Automated Outbound] - Clay University Push Data To Your Email Sequencer [Automated Outbound] - Clay University

2 comments