How to accurately target prospects using Azure and PowerBI with BuiltWith enrichment?

I had a question around using the BuiltWith enrichment. Haven't used it in depth yet but from what I know it's only able to accurately pick up certain tools which the prospect has integrated on their website? How does one know the accuracy of the tools to target? (Specifically looking to target people using Azure and PowerBI initially but would like to understand how to accurately use BuiltWith)

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3 comments

Clay Team
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Great question, Owen! That's correct, BuiltWith will check the site source code for keywords about any integrated technologies they have. In this case, if you give it Azure as a keyword it should be able to pick it up for those that do have it.However, for PowerBI, not sure if that's usually integrated into the sites but used more as a third-party tool, in that case, PredictLeads would help because it checks for historical job descriptions from the company to detect them.
Owen L.
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Got it...
BuiltWith is useful when checking integrated technologies using site source code.
PredictLeads is the best option for tools that have not been integrated with site source code.
That right?
Clay Team
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Yep, that's it. Alternatives could be using Claygent but not sure how accurate it will be for this, have not been able to test this out.
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