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Local Business Search: City vs. Zip Code Strategies in Serper Dev | Clay

Local Business Search: City vs. Zip Code Strategies in Serper Dev

·Mar 13, 2025 01:35 PM·

while using Serper dev, do you guys find local businesses only using City or using zip codes in a particular city to get even more businesses?

8 comments

· Sorted by Oldest

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When using Serper.dev with our Google Maps scraping feature, we primarily use cities to find local businesses. Our template allows you to add a list of cities where you want to discover businesses. However, we also have data points for both city and zip code locations. This suggests that you can use either method, depending on your specific needs and the level of granularity you're looking for in your search. If you want to explore more specific areas within a city, you might consider using zip codes. But for a broader search, using city names is typically sufficient and more straightforward.
Sources: Data points: Contact Location - City | Clay.com Claybooks: Turn Google Maps listings into a target account list with contacts and emails | Clay.com Data points: Contact Location - Zip Code | Clay.com
Anjan G.
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Can't we use zip code in a perticular city like LA, CA and then using Zip code we can get even more businesses in LA?
Anjan G.
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if so, how do we use zipcode in a city to get more businesses?
LuisArturo
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Hey there Anjan thanks for reaching out, do you mind sending the link (url) to the table so we can take a look?
(52 kB)
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Simon L.
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Anyone having issues for incorrect locations being found when using Serper? I have set location =“Munich, Bavaria, Germany” and i do get results from 300km away or even also another country.
Simon L.
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Thanks LuisArturo if you could help out here. THX
Bo (.
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Hi Anjan, I would try exploring this directly inside the Serper app where you can test things out. You might find a different way to get this working. If you're still uncertain, I recommend reaching out to Serper directly. Let me know if you need anything else.