Yes, you can send data from Clay to your CRM using the HTTP API integration. This is especially useful if your specific CRM isn't directly listed among Clay's native integrations.
To set this up:
1. Generate an API key in your CRM system
2. In Clay, create a new HTTP API integration with:
• The appropriate HTTP method (typically POST)
• Your CRM's API endpoint
• Required headers (usually Authorization with your API key)
• A JSON body containing the data you want to send
This approach allows you to maintain proper CRM hygiene by checking for existing contacts before adding new ones, preventing duplicates.
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