Yes, Clay offers robust lead scoring capabilities to help prioritize customers and leads. Here's what's available: 1. Score Row in Clay integration that lets you:
• Assign numerical scores based on custom criteria
• Use up to 15 different scoring criteria
• Generate both numerical scores and scoring reasons
2. The scoring system can evaluate multiple factors including:
• Customer/Account Fit (company size, industry, tech stack)
• Lead/Account Engagement (interactions, responses)
• Lead Grade (comprehensive evaluation)You can create custom scoring formulas using: ** 100+ data providers
** AI-powered scoring
** Firmographic data
** First-party data
** Third-party data
** Intent dataThe system is flexible and allows you to adjust scoring criteria as your business needs evolve, helping your team focus on the leads most likely to convert.
Sources:Score Row in Clay with ClayLead Scoring [Clay 101] - Clay UniversityLead scoring overview | Documentation | Clay UniversityAccount & Lead Scoring | Clay.com
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Hey Andrew!
We have Score Rowsand AI integration that can help with customer prioritization. What kind of scoring analysis are you looking to do? This will help me direct you to the best approach.
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