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Why is the Work Email Column Empty in Row No 2? | Clay

Why is the Work Email Column Empty in Row No 2?

·May 21, 2025 04:17 AM·

Hi guys, beginner here, wondering why the work email column for row no 2 here isn't filled despite waterfall number 4 successfully finding it.

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This is likely because the email found by waterfall provider #4 failed validation. When an email waterfall runs, it continues to the next provider if the current one finds an email that doesn't pass validation. The email might have been found but marked as invalid by ZeroBounce (our default validator). To investigate, you can unhide the validation columns to see exactly what happened: 1. Open the Columns Panel 2. Unhide the validation columns 3. Check if the email was found but failed validation This is a common scenario - the waterfall continues running until it either finds a valid email or exhausts all providers.
Sources: Enrich People (Waterfalls) [Automated Outbound] - Clay University Enrich People (Waterfalls) [Automated Inbound] - Clay University