Understanding Clay Support: Real-Time Notifications and Backend Insights

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How does clay support work? What's the backend actually look like? Impressed you guys are able to have notifications realtime across platforms and the chatbot you have in slack/the app

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Clay Support leverages integrations and automation to deliver real-time notifications and chatbot functionality across platforms like Slack and the app. When a user sends a message (for example, via Intercom), a webhook triggers and sends conversation details into Clay. Clay then enriches this data with both first-party and third-party information before sending it back to the support interface, giving the team instant context about the user and their company. For Slack, Clay enables users to retrieve and send messages, notifications, and member lists within Slack channels. This is achieved by connecting your Slack account to Clay via OAuth, allowing Clay to use Slack’s APIs for real-time messaging and notifications. Actions like sending messages to channels or finding users are handled through native integrations, webhooks, or HTTP APIs, ensuring seamless, cross-platform communication and collaboration.
Sources: Slack x Clay integration | Clay.com Slack integration overview | Documentation | Clay University Integrations | Clay.com Send Message to Channel with Slack How Clay uses Clay For Customer Support - The GTM with Clay Blog