To see how long a company has been using a specific competitor product, use the HG Insights integration in Clay. Add the competitor’s product name to the Products field in the enrichment action. The results will show if the company uses that product, and you can customize columns to check for usage signals. However, the sources do not specify an exact “start date” for usage—only confirmation of current usage and sometimes granular product details. For more historical data, you may need to combine this with other enrichment steps or external sources. [1] [2] [3]