Low Conversion Rate of 20% from Domain to Validated Email Address

Hi team - my conversion rate from Domain > Validated Email Address is 20% and isn't sustainable for me. 308 domains > 59 validated emails. My cold outreach campaign was initially targeting 4000 emails over 3 months. My rate of usage is currently 1000 credits to process 308 leads. Assuming 20%, this will mean 20,000 domains. At this rate, i will need 60,000 clay credits to process 20,000 domains Any advice?

8 comments

Joel I.
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https://app.clay.com/workspaces/227032/tables/t_eDI0bPdQhoej/views/gv_ST4KODqiGT8w
William H.
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Use the API keys so you don't consume credits for things like email validation, or retrieving the email
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Clay Team
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Hey Joel, thanks for reaching out, sorry for the delay!
Clay Team
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Yep, as William H. mentioned, you can also use your own API keys for some of those email providers to save Clay credits for other enrichments if you find that more cost-effective overall. It really depends on what providers you often find more reliable for a specific segment (but we understand it's difficult to foresee who those would be) and have a backup with the rest.
Joel I.
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thanks guys, what are some best practices here?
Joel I.
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e.g i find one of thos eemail providers works the most for my industry, buy my own license
Clay Team
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Yup, that's usually what I see people check for first, the one they have more coverage with for any industry. You get an API key and plug it in Clay, and then the rest of the waterfall can run after that provider.I see many people with Prospeo accounts but also seen a few with DropContact or Datagma.
Clay Team
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You can also consider your own license with the validation provider, like Zerobounce, which many people recommend. However, I'm not entirely sure about how much different the quality of validation is between those.

Low Conversion Rate of 20% from Domain to Validated Email Address | Clay