Filtering News Results for Target Companies' New Product Launches, Services, and Innovations

hi there - trying to filter news results to include certain keywords and key phrases that relate to my target companies launching new products, announcing new services, announcing new innovations, etc….how do I filter my news results for those kinds of keywords? https://app.clay.com/workspaces/194480/tables/t_6rG0OhkIlntm/views/gv_jT5qYWhyagW5