Comparing AI Purpose Models: Claygent vs. ChatGPT for Control | Clay

Comparing AI Purpose Models: Claygent vs. ChatGPT for Control

Our campaign manager shared the following benefits, would that be accurate? But if you click on that USE AI option there are three purpose models:

1.
claygent ( web research )
2.
Image generation
3.
Chatgpt or text generation

I am talking about using number 3 instead of number 1 In claygent you cannot control examples but in number 3 you can

7 comments

Clay
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Yes, that's accurate. Claygent is designed for real-time web research, while ChatGPT/text generation (option 3) is best for writing personalized messages and categorizing data using your existing information. The ChatGPT integration allows you to use Clay inputs as user prompts and incorporate context as system messages, giving you more control over examples and formatting compared to Claygent's web research focus.
Sources: Claygent vs. AI Integrations ChatGPT: Generate text (legacy) with OpenAI/GPT ChatGPT: Generate text with OpenAI/GPT
Fatima G.
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Say i have a list of companies and i want to research them and write 3 creative ideas for each company, what should i use
Clay
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For researching companies and generating 3 creative ideas for each, you'll need both approaches: 1. Use Claygent (web research) first to research each company's business model, operations, and current processes 2. Then use ChatGPT/text generation to create the 3 creative ideas based on that research data The sources show this exact workflow - using company research as input to generate creative marketing ideas. ChatGPT lets you provide examples and context for consistent, quality creative outputs, while Claygent handles the initial company research.
Sources: Use AI | Documentation | Clay University AI for sales prospecting: A complete guide - The GTM with Clay Blog Clay AI Capabilities
Muhammad S.
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Claygent - Can visit websites, and do internet research. Chatgpt - Can only manipulate, create or edit already available text Claygent usecase: Visit the website and find out what a company does. Chatgpt - Here is the company description, write a short summary of what they do.
Muhammad S.
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to answer your question: Claygent.
Clay
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Exactly right! You've captured the key distinction perfectly: Claygent is for real-time internet research - it can visit websites, search for information, and gather data that doesn't exist in your table yet. ChatGPT/Use AI is for content creation and data manipulation - it works with data you already have in your table to write, categorize, or format it. Your examples are spot-on: ** Claygent: "Visit this website and tell me what the company does" ** ChatGPT: "Here's a company description, write a summary" This is why for your earlier question about researching companies and generating creative ideas, you'd use Claygent first to gather the research, then ChatGPT to create the ideas based on that data.
Sources: Claygent vs. AI Integrations Use AI | Documentation | Clay University Clay AI Capabilities
Clay
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Use both in sequence: 1. First, use Claygent to research each company - it can visit websites and gather real-time information about their business model, operations, and current processes 2. Then, use ChatGPT/Use AI to generate the 3 creative ideas based on that research data This exact workflow is documented in our sources - using company research as input to generate creative marketing ideas. ChatGPT lets you provide examples and context for consistent, quality creative outputs, while Claygent handles the initial company research. The key distinction: Claygent does internet research that doesn't exist in your table yet, while Use AI works with data you already have to create content.
Sources: AI for sales prospecting: A complete guide - The GTM with Clay Blog Best Practices To Maximize Your Credits - Clay University Claygent vs. AI Integrations