Understanding the Differences Between SMB and ENT in Waterfall

hey team i see that Waterfall broke into SMB vs ENT, what are the differences? Aside from the obvious term diference lol

4 comments

Channeled
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There's no specific distinction between waterfalls for SMBs (Small to Medium-Sized Businesses) and ENT (Enterprise) in the provided information. Waterfalls are a data enrichment feature that works the same way regardless of company size.Waterfalls allow you to configure multiple data providers sequentially, maximizing enrichment coverage for your endpoints. They help improve data accuracy, save internal resources, and eliminate procurement fatigue by giving instant access to 100+ providers.The process of setting up and using waterfalls remains consistent: 1. Choose and prioritize data providers 2. Specify outputs for each provider 3. Select and map required inputsCustom waterfalls are also available, allowing you to choose any integration combinations for your data enrichment needs.Would you like more information about how waterfalls can be tailored to specific business needs, whether for SMBs or enterprises? Sources: Building a data waterfall | Documentation | Clay University Custom Waterfall What is Small to Medium-Sized Business? | Clay Enrich Companies (Waterfalls) [Automated Inbound] - Clay University Enrich Companies (Waterfalls) [Automated Outbound] - Clay University
Bo (.
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Hey, thanks for reaching out. The main difference is in how they're optimized - we've carefully tested which data providers work best for each company size. For SMBs, we use a specific sequence that gets accurate data for smaller companies. The Enterprise waterfall uses a different order that's better at getting reliable data for larger organizations. We even split up our phone waterfall the same way (but for locations) since we found that one approach wasn't ideal for all and we wanted to make sure our users get the best data quality possible for the best price.
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Andi D.
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Moneyyyyyyy
Channeled
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Hi Andi D.! This thread was recently closed by our Support team. If you have a moment, please share your feedback:

Understanding the Differences Between SMB and ENT in Waterfall | Clay