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Fixing Waterfall Email Query Table Issues | Clay

Fixing Waterfall Email Query Table Issues

·May 27, 2025 07:36 PM·

Hi, I have a table that is running the waterfall email query, however, it is not placing the email in the final column for some? How do I fix this?

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2 comments

· Sorted by Oldest

Channeled
APP
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If emails aren't appearing in the final column for some entries, this likely means those emails failed validation. The waterfall continues running through providers until it finds a valid email or exhausts all options. To troubleshoot: 1. Unhide the validation columns to see what's happening behind the scenes. These columns are hidden by default but contain valuable information about why certain emails aren't making it to the final column. 2. Check if emails were found but failed validation. This is common when an email is discovered by a provider but doesn't pass the ZeroBounce (or your chosen validator) check. 3. Review your validation settings. If you're treating catch-all emails as invalid, you might be filtering out potentially usable addresses. The waterfall process is working correctly - it's designed to only place validated emails in the final column to ensure you're working with high-quality data.
Sources: Enrich People (Waterfalls) [Automated Inbound] - Clay University Enrich People (Waterfalls) [Automated Inbound] - Clay University
Thomas M.
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Thanks