Creating an Email Sequence Workflow with Clay.com and Instantly

Ma. V. · 2025-03-04T08:27:49.160065+00:00

Hi all. Need help on how to create sequence of 3 emails to be sent to leads. How can i create that workflow between Clay.com (http://Clay.com) and Instantly to achieve this? Help me with the steps. TIA.

Here's how to set up your 3-email sequence workflow between Clay and Instantly: 1. First, set up your campaign in Instantly: • Navigate to the Campaigns section • Click "Add New" • Name your campaign (e.g., "Demo Campaign") 2. Connect Clay to Instantly: • In your Clay workspace, add an Instantly enrichment to your table • Configure the enrichment to add leads to your newly created campaign • Set up the required fields: • Email address (minimum requirement) • First name, last name (recommended) • Any other relevant contact details 3. Set up your sequence customization: • Add custom variables for each email in the sequence • Include separate fields for: • Email body one, subject line one • Email body two, subject line two • Email body three, subject line three • These fields will be populated from your Clay table columns Once you've completed the setup and run the enrichment, refresh your Instantly campaign page to see your leads populated with their personalized subject lines and email bodies, ready for outreach.

Sources: Push Data To Your Email Sequencer [Clay 101] - Clay University Push Data To Your Email Sequencer [Clay 101] - Clay University Push Data To Your Email Sequencer [Automated Outbound] - Clay University

3 comments