Clarifying Credit Usage and Pricing Plans for Outreach Workflows

Hassaan Z.

Hey Clay Support Team 👋 Hope you're doing well! I had a few quick questions I was hoping you could help me with:

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Could you clarify how credits are utilized when we add a new row in our pipeline? Specifically, what actions trigger credit usage and how they're calculated?
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We'd also like a better understanding of your current pricing plans and how they align with usage volumes. Is there a plan that best fits outreach-heavy workflows?
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Lastly, when some inputs are missing (like job titles, company names, etc.), how does Clay handle enrichment? Is there a way to auto-fill or enrich that data so we can generate the kind of personalized email copy we need for outreach?

Appreciate your help and looking forward to your guidance! 🙌 Thanks,

3 comments

Channeled
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Credits Usage: Credits are only used when you run data enrichment actions (like finding contact info, job titles, or company data) on a row. Simply adding a new row or building lists (e.g., from LinkedIn, Google Maps) is free. The credit cost for each enrichment depends on the provider and data type—most cost 1–2 credits, but some, like mobile numbers, can cost more. You can view the credit cost for each action in the enrichment panel. Pricing Plans for Outreach-Heavy Workflows: Our plans include monthly or annual credit allotments, with higher tiers offering more credits and features like unlimited users, up to 50, 000 searches per query, and advanced integrations. For high-volume outreach, the Enterprise plan is best suited, offering custom credits, unlimited rows, and advanced enrichment capabilities. For the latest details, check our pricing page. Enrichment & Auto-Filling Missing Inputs: If inputs like job titles or company names are missing, you can use enrichment actions to auto-fill or enrich this data. These actions will use credits based on the data provider and the type of information being retrieved. This enables you to generate personalized outreach even when some fields are initially blank. If you need further help, you can request human assistance by clicking on "Talk to a person."
Sources: Credits | Documentation | Clay University FAQ | Clay.com Clay Plan Feature Overviews Actions That Use Credits vs. Actions That Don't
Hassaan Z.
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https://app.clay.com/workspaces/625746/tables/t_0sx88mb6xj4KuUBNJoE/views/gv_41KPUqIgNz2G
Bo (.
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Hey, happy to help! 1. Credit Usage Credits are only used when you run enrichments—like finding emails, company data, social profiles, etc. Just adding a row doesn’t use credits. Each enrichment provider has its own cost, and you can check credit usage per row by right-clicking on the row number and selecting “Preview Row Cost.” For more information on how credits work, you can visit our FAQ page or try our pricing calculator. 2. Pricing Plans For outreach-heavy workflows, plans with higher credit limits and team access work best. You can view the current plans here
3. Missing Inputs & Enrichments If required fields like job titles or company names are missing, enrichments may not run unless you’ve toggled the input to be optional. You can also use Claygent or Lookup steps to fill missing values before generating your email copy or simply making it conditional example https://downloads.intercomcdn.com/i/o/w28k1kwz/1556520956/86cb597abf2663f106809e56a4ff/28f6d0c6-2069-404a-a99f-a2ba77fcd717?expires=1749080700&signature=97374cfa144c2ce82fa4818caad8e8100b715ce7334b3883c95b56e6a4bdaad3&req=dSUiEMx8nYhaX%2FMW1HO4zSo7qhpCMcVB%2FBSQfyu9MwwyuPFrcmHRylgDZRWV%0AXSTy%0A Let me know if you’d like help setting up any of these!