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Improving Find Contacts Efficiency: Strategies to Reduce Lead Loss
Hey Clay S. I'm trying to tighten up our Find Contacts as right now, 33% of qualified jobs in our workflow are not returning contacts. We have a 2 stage find contacts search function;
First stage is searching for exact job title match for the hiring company - this doesn't have a high hit rate. Currently 41/315 qualified jobs return contacts on this search.
When stage 1 fails, stage 2 then has a broader contact search criteria. Ie. Seniority and a whole host of "generic" job titles. This has result in 156 of the 284 jobs that didn't hit in search 1, to hit in search 2, leaving roughly 33% of the qualified jobs not finding contacts / people, at all.
At scale, this has massive impact with most positive hits returning ~2 people. Do you have any ideas as to how to tighten this so we can decrease that lead flow loss? There are cases where i've identified personnel on linkedin, that the search SHOULD be finding - ie. include keyword "Owner" which matches the person at the hiring company - yet it doesn't hit. It doesn't make much sense. Example in the snips.
