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Effect of Google's Policy Changes on Clay/Cold Email Outreach in February
How will Clay/cold email outreach be affected by the upcoming policy changes by Google in February?
How will Clay/cold email outreach be affected by the upcoming policy changes by Google in February?
Hey Ori N. — for Clay this won’t affect anything since Clay is a centric point for data enrichments. On the email outreach, however (such as Lemlist, Instantly, and Smartlead), users that are not fully aware of the changes will be affected. Here is more info on what Google is changing: https://blog.google/products/gmail/gmail-security-authentication-spam-protection/#:~:text=Starting%20in%202024%2C%20we'll,under%20a%20reported%20spam%20threshold.&text=It's%20clear%20that%20email%20has%20become%20an%20essential%20part%20of%20daily%20communication.
It is tools like Clay that allow for much better and hyper-personalized messages, thus making your message more relevant (not spam)! 😉
I read the LinkedIn post and it says: “If you send emails to personal Google accounts, then even if you send from Google workspace, the new rules apply. “ I send emails to personal accounts occasionally and It’s unclear what needs to change when doing so
Hey!! Checking in here for the team
That's true, but you're not sending 5000 per day so you have nothing to worry bout
Ok it’s a little confusing that it’s both true that the new rules apply and that there’s nothing that needs to change when doing cold emailing
what is the confusion though. the new restrictions are on people that send 5000 emails from one domain in one day to @gmail.com email addresses. You sometimes send to @gmail.com but not 5000 from one domain. That's why it doesn't applky
Ah I see, thanks for clearing that up! Wasn’t clear that it only applies at a large scale like that
Eric N. This is from the support center for Google's new policies. The bullet points in bold all seem new and apply to those who send under 5,000 emails. Or am I just misunderstanding you? ***** Starting February 1, 2024, all senders who send email to Gmail accounts must meet the requirements in this section. Important: If you send more than 5,000 messages per day to Gmail accounts, follow the Requirements for sending 5,000 or more messages per day.
Set up SPF or DKIM email authentication for your domain.
Ensure that sending domains or IPs have valid forward and reverse DNS records, also referred to as PTR records. Learn more
Use a TLS connection for transmitting email. For steps to set up TLS in Google Workspace, visit Require a secure connection for email.
Keep spam rates reported in Postmaster Tools below 0.10% and avoid ever reaching a spam rate of 0.30% or higher. Learn more about spam rates.
Format messages according to the Internet Message Format standard (RFC 5322).
Don’t impersonate Gmail From: headers. Gmail will begin using a DMARC quarantine enforcement policy, and impersonating Gmail From: headers might impact your email delivery.
If you regularly forward email, including using mailing lists or inbound gateways, add ARC headers to outgoing email. ARC headers indicate the message was forwarded and identify you as the forwarder. Mailing list senders should also add a List-id: header, which specifies the mailing list, to outgoing messages.
If you use Google workspace, the first 2 bold points are taken care of for you
Spam you just have to manage anyway
formatted messages you'll do no matter what
as for forwarding I don't see this being included
what problem are you trying to solve? If you are sending cold emails from multiple domains and multiple inboxes on smartlead or instantly, you don't get anywhere near the 5000 per day requirement. Even the things that are in bold here are mostly taken care of as long as you use google or outlook as the inbox.