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Using Clay to Enhance Meta Ads for SaaS Lead Analysis
Hello! Is there anyone who have used Clay in improving Meta Ads for a SaaS platform? I am exploring ways to use Clay in analysing the leads and sending qualified leads back to Meta.
Here's how you can use Clay to analyze and qualify leads for Meta Ads: 1. Set up lead data collection: ā¢ When potential customers fill out your forms, their data is automatically sent to a Clay table. 2. Enrich and analyze leads: ā¢ Clay automatically enriches lead information with crucial data points like: ā¢ Company headcount ā¢ Lead's seniority level ā¢ Industry information ā¢ Other relevant company and personal data 3. Implement lead scoring: ā¢ Build a custom scoring formula in Clay to assess and qualify each lead based on your criteria ā¢ Sort and identify the leads that best match your ideal customer profile using enriched data 4. Data foundation process: ā¢ Start with basic lead information (name, email, company, title) ā¢ Use Clay's reverse waterfall enrichment to find LinkedIn profiles ā¢ Extract and enrich company data ā¢ Gather industry information ā¢ Collect headcount detailsOnce qualified leads are identified, you can export this data to use in your Meta Ads targeting for more focused advertising campaigns. Sources: Intro to Inbound Messaging [Automated Inbound] - Clay University Lead Scoring [Clay 101] - Clay University Enrich, score, and message inbound leads automatically | Clay.com