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Using Clay to Enhance Meta Ads for SaaS Lead Analysis

Victor Helgeland

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Hello! Is there anyone who have used Clay in improving Meta Ads for a SaaS platform? I am exploring ways to use Clay in analysing the leads and sending qualified leads back to Meta.

Using Clay to Enhance Meta Ads for SaaS Lead Analysis | Clay

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Channeled
APP
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Here's how you can use Clay to analyze and qualify leads for Meta Ads: 1. Set up lead data collection: • When potential customers fill out your forms, their data is automatically sent to a Clay table. 2. Enrich and analyze leads: • Clay automatically enriches lead information with crucial data points like: • Company headcount • Lead's seniority level • Industry information • Other relevant company and personal data 3. Implement lead scoring: • Build a custom scoring formula in Clay to assess and qualify each lead based on your criteria • Sort and identify the leads that best match your ideal customer profile using enriched data 4. Data foundation process: • Start with basic lead information (name, email, company, title) • Use Clay's reverse waterfall enrichment to find LinkedIn profiles • Extract and enrich company data • Gather industry information • Collect headcount detailsOnce qualified leads are identified, you can export this data to use in your Meta Ads targeting for more focused advertising campaigns. Sources: Intro to Inbound Messaging [Automated Inbound] - Clay University Lead Scoring [Clay 101] - Clay University Enrich, score, and message inbound leads automatically | Clay.com
Channeled
APP
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