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Using Clay to Enhance Meta Ads for SaaS Lead Analysis

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Hello! Is there anyone who have used Clay in improving Meta Ads for a SaaS platform? I am exploring ways to use Clay in analysing the leads and sending qualified leads back to Meta.

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    Here's how you can use Clay to analyze and qualify leads for Meta Ads:1. Set up lead data collection: ā€¢ When potential customers fill out your forms, their data is automatically sent to a Clay table. 2. Enrich and analyze leads: ā€¢ Clay automatically enriches lead information with crucial data points like: ā€¢ Company headcount ā€¢ Lead's seniority level ā€¢ Industry information ā€¢ Other relevant company and personal data 3. Implement lead scoring: ā€¢ Build a custom scoring formula in Clay to assess and qualify each lead based on your criteria ā€¢ Sort and identify the leads that best match your ideal customer profile using enriched data 4. Data foundation process: ā€¢ Start with basic lead information (name, email, company, title) ā€¢ Use Clay's reverse waterfall enrichment to find LinkedIn profiles ā€¢ Extract and enrich company data ā€¢ Gather industry information ā€¢ Collect headcount detailsOnce qualified leads are identified, you can export this data to use in your Meta Ads targeting for more focused advertising campaigns. Sources: Intro to Inbound Messaging [Automated Inbound] - Clay University Lead Scoring [Clay 101] - Clay University Enrich, score, and message inbound leads automatically | Clay.com

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