How to Identify 5 Buyer Personas for Your Company

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Hi there, could you explain how would you infer 5 potential buyer personas per company from a company database? I use the Find People Filters but it won't search for each one of the companies.

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8 comments

Marcos S.
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https://app.clay.com/workspaces/44882/tables/t_LpG5JXwnxkKw/views/gv_rVwKo1E3cbrJ
Clay Team
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Hey, thanks for reaching out!
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Clay Team
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If you're looking to infer data from a list of companies within the same industry, I'd probably ask in a regular chatGPT tab outside of Clay to generate a list of maybe 15-30 different title variations that would fit your ICP and then you can copy and paste them in your people search in Clay.
Clay Team
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Since people on LinkedIn may have creative titles or many variations, that helps cover your bases a bit more
Marcos S.
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Yeah, that's a good one. Do you know if there's a better way to find potential buyers for 100% of the companies in the database?
Marcos S.
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Like using AI to review the company employees from Sales Nav and select 3 potential Buyer Personas?
Clay Team
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That's a difficult one since it's complicated to know who would actually be in charge of that at each company. Most follow a similar structure but we know it doesn't always work like that.You could do that, or within Clay apply some seniority filters only to get a list going and then you could either score them based on keywords they have on their profiles (after it's enriched).Or before enriching you can just ask chatGPT to consider the company's description and person's title to score them for you and then you filter and continue based on the final responses.
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Marcos S.
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Sounds good thank you