Is there a "Clay ID" for each company that I can sync back to my CRM Accounts/Companies? We are using the anonymous tracking, right now we are then trying to identify the account from the CRM using domain matching, but that only works if the domains are an exact match. So the thought is: Step 1: Enrich all accounts from clay and add a clay company reference id Step 2: Match website traffic not on domain, but on the company reference id that is now in my CRM.
When you enrich companies via our API, the response includes a company_id field (e.g., "company_id": 141827591) that serves as a unique identifier for each company. You can use this ID as your reference identifier to sync back to your CRM.
Your proposed workflow would work: enrich your CRM accounts through Clay to get the company ID, then match website traffic using this unique identifier instead of domain matching.
Is that what you were looking for?
Yes, thank you. Does clay also to any parent/ultimate parent enriching for accounts?
Yes, we offer comprehensive corporate hierarchy enrichment through HG Insights. [1] You can identify Group HQ (ultimate parent company), Is Group HQ status, Corporate Parent (immediate parent), Domestic Parent (same-country parent), and Children (subsidiaries).
For example, inputting google.com reveals Alphabet as the group HQ, Google as corporate parent, and Google Ireland Limited as domestic parent. [2] This gives you the full hierarchy structure from global HQ down to local entities.
To set this up, add a new column, select "Enrich Company," then choose "HG Insights: Find company corporate structure."
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If you need any further assistance with company or parent account enrichment, I’m here to help. Would you like to provide more details about what you’re trying to achieve or any specific challenges you’re facing?
