How to Reduce Bounce Rate and Validate Contacts: Strategies that Work

Hi all!! I followed this guide to find and validate contacts: https://www.clay.com/learn/find-work-emails-from-linkedin However, I still encountered a 12% bounce rate. Do you have any advice on how to reduce it? What strategies have worked for you? Thank you!

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10 comments

Clay Team
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Hey Daria, thanks for reaching out! Hopefully, others can share their practices or approaches for this.Since these emails come from those data providers, using the validation tools to check them usually helps but the team recently added a toggle option to only return "safe to send" values. The potential tradeoff is that the number of "valid" or "safe" emails could be a bit lower overall because most catch-alls are labeled risky even when they're valid. I do see a few people using this option though.
Clay Team
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Other than this, ensure your domain and its deliverability records are also set up accordingly. Some may also have their best practices for this.
Daria
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Thanks Arturo! The domain setup is fine; I’ve checked that. As for the “safe to send” feature, I’ve tried it, but unfortunately, the resulting contact list is significantly smaller—about 90% fewer contacts—compared to when I don’t use it. So, to be honest, it doesn’t seem like a convenient solution for me. Hopefully, someone else could contribute to this conversation as well!
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Clay Team
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Yep!! Let's see what they can share. Hopefully, with AI and all, these data providers eventually get a lot better and much more accurate lol
Daria
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Quick update: (especially in case someone finds this thread while having the same issue) - I checked bounced emails on www.zerobounce.net/ and www.usebouncer.com/. Both services were able to identify 90% of email addresses as invalid that actually bounced. So it looks like https://debounce.io/ is not as reliable compared to them.
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Clay Team
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Appreciate the insights!
Grzesiek Z.
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I have similar observations. “Safe to send” from debounce have to many false positives. Still I’m using Debounce without “safe to send” in waterfall and then additionally usebouncer. Arturo O. would be great to add usebouncer as validation provider :)
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Clay Team
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Nice! Will submit that as a request, Grzesiek Z.!
Clay Team
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Not sure if you're already doing this, but if you have an account with them, you can use our HTTP API to connect with Usebouncer in the meantime :) Quick video on how HTTP API works: https://www.loom.com/share/114ff06973bd4ed7985b32fa031be867
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Grzesiek Z.
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Thanks for instructions!
:sparkles-clay:1

How to Reduce Bounce Rate and Validate Contacts: Strategies that Work | Clay