Uploading CSVs from Clay to Brevo for Outbound Emails | Clay

Uploading CSVs from Clay to Brevo for Outbound Emails

Does anyone know how I can upload a CSV from Clay to Brevo? I'm trying to use our Brevo account for outbound. I assumed I could just add the personalized email column to Brevo as a contact attribute but when I test the email it appears as one block of text. If this isn't possible does anyone have any good suggestions how I can send 1000+ emails? What are people using to send emails crafted in Clay at scale?

6 comments

Channeled
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To upload a CSV from Clay to Brevo and ensure personalized email columns appear correctly, make sure each personalized element (like first name, company, or custom email body) is in its own column in your Clay table before exporting. When importing into Brevo, map each column to a corresponding contact attribute—avoid putting the entire personalized email as a single block of text unless Brevo supports that as a custom field for email content. Typically, you’ll want to use variables for personalization in your email templates within Brevo, referencing the mapped attributes. For sending 1000+ personalized emails at scale, the best practice is to use an email sequencing tool that supports custom variables. Clay can push data directly to many sequencers via API or CSV export. Set up your campaign in the sequencer, map your personalized columns (like subject line, email body, etc.), and use those variables in your email templates for true personalization at scale. This approach is more reliable than trying to send fully composed emails as a single field in a bulk import.
Sources: Push Data To Your Email Sequencer [Automated Outbound] - Clay University Push Data To Your Email Sequencer [Clay 101] - Clay University
Simon A.
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Thank you. Can I use email sequencers on the starter plan though? Can I push data to instantly using my instantly API on the starter plan?
Channeled
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Yes, you can use email sequencers like Instantly and push data from Clay using your Instantly API, even on the starter plan. Clay integrates natively with Instantly and other popular sequencers, allowing you to connect via API or CSV export. You can set up your campaign in Instantly, then use Clay’s enrichment features to map and push your contact data—including custom variables for personalization—directly to your Instantly campaign. This process is supported regardless of your Clay plan tier, so you can automate outbound outreach efficiently from the starter plan.
Sources: Push Data To Your Email Sequencer [Clay 101] - Clay University Push Data To Your Email Sequencer [Automated Outbound] - Clay University How do I send emails with Clay? - FAQ | Clay.com FAQ | Clay.com Push Data To Your Email Sequencer [Clay 101] - Clay University
Simon A.
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What options do I have for email sequencers that can bypass the daily sending limits? I need something can send emails like Brevo with no daily limits.
Channeled
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Clay integrates with a variety of popular email sequencers for outbound campaigns, including Instantly, SmartLead, Outreach.io, SalesLoft, and LemList. These platforms are commonly used for high-volume email outreach and can be connected to Clay for seamless data transfer and campaign management. While specific daily sending limits depend on the sequencer and your connected email provider, some tools like SmartLead and Instantly are designed to help users scale outreach and may offer features to distribute sending across multiple inboxes, effectively increasing your daily capacity compared to standard providers. For detailed setup and best practices, you can explore Clay's step-by-step guides and templates for integrating with these sequencers and optimizing your outbound workflow .
Sources: Push Data To Your Email Sequencer [Automated Outbound] - Clay University Claybooks: Run outbound competitor displacement campaigns with tech stack data | Clay.com
Channeled
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