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Automating Lead Outreach: ICP-based Sequences + Trigger-based Outbound Playbook

Avatar of hymtot-pezjec-2Kufcyhymtot-pezjec-2Kufcy
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I want to be lazy with this, set up a couple of ICPs and then reach out with an automated sequence each day to 20 leads up until the point where i exhaust that ICP, thereafter I want to send outbound on the basis of a trigger being hit when new leads are added to the ICP list. Can anyone help me out with some playbooks or answers where anyone has set this up? My end goal is to work on this once a month to iterate but otherwise to have it running in the back ground.

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  • Avatar of Clay Team
    Clay Team
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    Hey, thanks for reaching out! There are a few resources available that can provide ideas and help you build your ideal workflow and let it run but to have this fully or close to fully automated, you may want to use webhooks to keep adding leads to a specific table from another source over time and they run in the background and push the data out for you.Here's a video showing a few automations you can set up in Clay (webhook example in the first few minutes of this video): https://youtu.be/yw5paDolwTQ?feature=shared