Seeking Advice on Crafting Effective Prospecting Emails

Hi all, seeking some support for email prompting. I have a table with warm leads that have come through RB2B, along with their emails, company websites, and industry. I used Claygent Neon to find information and recent news about the company and I now want to be able to write a prospecting email to them that I will send through HubSpot Sales. I have been extremely disappointed with the lack of personal tone using the GPT integration, so I went to office hours today and Arthuro recommended I try Anthropic > Claude 3 Haiku. The tone seems to be better but it is not understanding the task I am trying to accomplish. It's providing my text like "Given I am an expert email drafter, I believe you would find ________'s services interesting" Does anyone have prompts/ advice they can share?

9 comments

Channeled
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Here are key tips for writing effective AI prompts for your prospecting emails: 1. Provide 3-5 examples of the email style you want to achieve to give the AI clear reference points 2. In your prompt, include: • Specific formatting requirements • Desired tone of voice • What to exclude/avoid • Clear instructions on email structureFor best results with personalization: ** Use Claygent to find relevant topics and thought leadership content about your prospects ** Reference specific data points like blog posts, interviews, or podcasts * Consider adding personal touches like university traditions in a PS noteThis approach helps balance research, relevance and personalization while avoiding generic AI-generated content. Sources: Claybooks: Personalize LinkedIn messages and emails using prospect’s recent thought leadership | Clay.com Intro to AI Snippets (Copywriting) [Clay 101] - Clay University Prompt Engineering Crash Course [Clay 101] - Clay University
Rebecca G.
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I'd like support from a human
Channeled
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Looks like you're still looking for help. We're escalating this over to our support team and someone should be in touch soon. In the meantime, feel free to include any other information that may be helpful in solving your issue!
Bo (.
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Hey, thanks for reaching out Rebecca - Yes we do 1. How to write AI emails 2. Our Metaprompters 3. Prompt engineering crash course 4.Ai Snippets They should help you cover all the basics here.
Rebecca G.
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Ok so just to confirm based on the "Intro to AI Snippets" video-- to draft a good email I have to do it line by line?
Rebecca G.
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And even if I do go line by line Yash does not show how to put all the lines together to get one final email copy?
Rebecca G.
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Hi, I still need help with this 🙂
Bo (.
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Creating emails line by line gives you way better results! Yes To put it all together, just: 1. Click "Create New" on the far right of your table 2. Pick "Message" 3. Connect your text snippets using forward slashes Line-by-line is definitely the way to go since AI tends to mess up longer messages. The snippets approach keeps things super focused and precise.
Channeled
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Hi Rebecca G.! This thread was recently closed by our Support team. If you have a moment, please share your feedback:

Seeking Advice on Crafting Effective Prospecting Emails | Clay