Update on HubSpot Enrichments: New Object Features Introduced

Mark Seemann · 2025-02-28 16:22:59.424015+00

hey support, the Hubspot enrichments “Create and Update Company” and “Create and Update Contact” has been replaced with two new ones - Add and Update object. Im assuming both should be added if you arent sure if a contact exists or not?

Update on HubSpot Enrichments: New Object Features Introduced | Clay

6 comments

· Sorted by Oldest

Channeled
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We've streamlined our HubSpot integration by consolidating multiple actions into three core functions: Create Object, Update Object, and Lookup Object. These new enrichments replace the previous "Create and Update Company" and "Create and Update Contact" features. The new system offers more flexibility: 1. It supports creating and updating various object types (Company, Contact, Deal, and custom objects). 2. There's a new "Ignore Blanks" option to prevent accidental overwrites of existing data. 3. You can now use "Retrieve and Create Association" to build complete CRM relationships. These updates also bring enhanced filtering with AND/OR operators, making it easier to sync your HubSpot and Clay workflows.
Sources: HubSpot Integration Updates, YouTube Transcripts, Versium, Influencers Club, and More! Hubspot integration overview | Documentation | Clay University
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owen (Clay)
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Hey Mark, thanks for reaching out. These HubSpot enrichments have been replaced to match SFDC and is in the style of "Create Object", "Update Object" and "Lookup Object". Here is our updated documentation on this, HubSpot Doc Let me know how else I can help and if you have any other questions or concerns. :)
Mark Seemann
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thanks but was wondering how we figure out if you need to update or add a new contact on an contact list since the old connectors did the (add/update) automatically - does this mean you now need to add all 3 connectors in to a sheet to figure out if its new or update?
LuisArturo (Clay)
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Hey there Mark, jumping in for Owen here, that is correct, to provide some additional context here as well, splitting this function into their own integrations has helped with preventing certain issues when running the integrations as well, since the function are now just streamlined to focus on one aspect

Channeled
APP
·
·
We've streamlined our HubSpot integration by consolidating multiple actions into three core functions: Create Object, Update Object, and Lookup Object. These new enrichments replace the previous "Create and Update Company" and "Create and Update Contact" features. The new system offers more flexibility: 1. It supports creating and updating various object types (Company, Contact, Deal, and custom objects). 2. There's a new "Ignore Blanks" option to prevent accidental overwrites of existing data. 3. You can now use "Retrieve and Create Association" to build complete CRM relationships. These updates also bring enhanced filtering with AND/OR operators, making it easier to sync your HubSpot and Clay workflows.
Sources: HubSpot Integration Updates, YouTube Transcripts, Versium, Influencers Club, and More! Hubspot integration overview | Documentation | Clay University
Channeled
APP
·
·
Was that helpful?
Channeled
APP
·
·
Looks like you're still looking for help.
If you’re dealing with a specific table, drop the URL below so we can help you quicker. Otherwise, someone from our team will be in touch soon!
owen (Clay)
·
·
Hey Mark, thanks for reaching out. These HubSpot enrichments have been replaced to match SFDC and is in the style of "Create Object", "Update Object" and "Lookup Object". Here is our updated documentation on this, HubSpot Doc Let me know how else I can help and if you have any other questions or concerns. :)
Mark Seemann
·
·
thanks but was wondering how we figure out if you need to update or add a new contact on an contact list since the old connectors did the (add/update) automatically - does this mean you now need to add all 3 connectors in to a sheet to figure out if its new or update?
LuisArturo (Clay)
·
·
Hey there Mark, jumping in for Owen here, that is correct, to provide some additional context here as well, splitting this function into their own integrations has helped with preventing certain issues when running the integrations as well, since the function are now just streamlined to focus on one aspect