Comparison of Email Finder Tools: Waterfall vs FindyMail

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Hey team, HNY! I enriched a lead list I had on Clay using the waterfall email finder which pulled 344 valid emails. I then enriched the same lead list via Findymail directly and found 793 valid emails. Little bit confused because findymail is a provider in the waterfall enrichment process. Any idea what might have happened?

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5 comments

Tom G.
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https://app.clay.com/workspaces/132727/tables/t_MjLQbaFxKeR6/views/gv_eyNVkjjchY2T
Clay Team
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Happy new year, Tom!!
Clay Team
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Here's an explanation of what may be happening: The waterfall gives you the option to add a validation provider to check results from each email finder. When the validation tool determines the email is invalid, the next email finder tries to find a new one, but if it finds the same email as the previous column it won't try to validate it again because it already tried to validate once before, and this could result in no final output because none were valid.We automatically hide validation columns helping keep tables clean and that's why it's not evident at first glance. Let me know if you still have any questions though!
Clay Team
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In this case, I think it's because of that, many of the emails found were likely no longer valid, and thus the final output was lower.The team is working on ways to improve and make it clearer when that's the case, and hopefully, that will help show what's going on in each step.
Tom G.
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That's interesting thanks for the answer, having that being clearer would deffo help 🙂