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Hello everyone,

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Hello everyone, I have some general questions:

  1. 1.

    What is the maximum number of cold emails that can be safely sent from a warmed-up email address in a single day without the risk of them landing in the spam folder?

  2. 2.

    How long does it take to warm up a new email address before starting to send emails without the risk of them being marked as spam?

  3. 3.

    Once warmed up, what is the recommended daily email volume sent from a single email address to avoid spam filters?

I’d appreciate any insights. Thank you!

  • Avatar of Clay Team
    Clay Team
    APP
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    Hey hey! Can you drop the URL for your table here? (if applicable) 🫶 Don't worry, only admins will be able to open your table 😉

  • Avatar of Namit J.
    Namit J.
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    For new domains: 3-4 Accounts / Domain Maximum of 100 non-warmup emails per domain Maximum of 50 emails warmup+non-warmup per account So: 1) Answered 2) 2-4 Weeks 3) Answered These guidelines will change starting Feb 2024

  • Avatar of Daria
    Daria
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    Namit J. Did I understand you correctly? Even if the email isn’t warmed up yet, can I already start sending up to 50 emails from it per day without a high risk of landing in spam? what will change in feb 2024?

  • Avatar of Clay Team
    Clay Team
    APP
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    Awesome tips, Namit! Hey Daria, in case it helps, we have a blog on this - https://www.clay.com/blog/cold-email-setupOf course, until they actually announce what changes domain providers and email platforms will have then

  • Avatar of Daria
    Daria
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    Arturo O. thanks a lot!!

  • Avatar of Daria
    Daria
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    and regarding feb 2024 - it looks like things will change only for those who send 5,000 or more messages a day to Gmail accounts - isn’t it?

  • Avatar of Clay Team
    Clay Team
    APP
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    So far, that's what it looks like but I guess we'll find out soon!

  • Avatar of Daria
    Daria
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    Namit J. Arturo O. also I’m curious about the limit of 100 non-warmup emails per domain—is this restriction applicable only to new domains? After which period of use, (2-3 months or longer?), does this restriction change? Additionally, are there any recommended maximums for daily email sending volumes for domains that are not considered new? thx!

  • Avatar of Namit J.
    Namit J.
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    We send a maximum of 100 non-warmup emails / domain. I know some people that send more / less. The reason I say new domains is because I have seen some domains that are 6-7 years old send more cold emails. There’s no specific number.