Streamlining Lead Generation for Higher-Level Marketing and Product Roles

Hi Everyone I'm trying to find leads from specific target companies, focusing on higher-level positions in the marketing and product departments. However, in Clay, I’m not able to find a "Product" department under job functions. Even within the Marketing department, I’m seeing roles related to Public Relations, which I want to exclude. Additionally, in the job title field, I'm finding it difficult to exclude certain titles. Is there a way to build personas that can help streamline this process? Also, are there any predefined templates in Clay that would be especially useful for this search?

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To find leads from specific target companies in Clay, focusing on higher-level marketing and product positions while excluding certain roles, you can use our "Find People" feature. Here's how: 1. Start with your list of target companies in Clay. 2. Use the "Find People" source to search within these companies. 3. Configure your search using filters: • Job Titles: Include "VP," "Director," "Head of" for marketing and product roles. • Bio Keywords: Add relevant skills or expertise. • Exclude unwanted roles (like PR) using negative keywords. You can further refine your search using experience filters and other criteria. For a streamlined process, check out our templates at clay.com/templates. We have predefined workflows that might suit your needs, such as finding and prioritizing candidates. If you need more specific guidance, consider requesting human assistance for a tailored approach to your unique requirements.
Sources: Find People [Clay 101] - Clay University Find Jobs Source + Enrichment [Clay 101] - Clay University
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Streamlining Lead Generation for Higher-Level Marketing and Product Roles | Clay