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Hey guys, is it good practice to validate emails with multiple provide...

Avatar of Leon W.Leon W.
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Hey guys, is it good practice to validate emails with multiple providers and take results of all that were validated by at least one provider? I've run the waterfall that returned valid emails of only about 1/3 of my leads. (Using Debounce for validation) When I add up all emails that Debounce rejected but other providers validated, that can easily be 2x the amount. Is it safe though?

5 comments

  • Avatar of Clay Team
    Clay Team
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    Hey hey! Can you drop the URL for your table here? (if applicable) 🫶 Don't worry, only admins will be able to open your table 😉

  • Avatar of Clay Team
    Clay Team
    APP
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    Hey Leon! Great question too; so debounce has a default setting "safe-to-send" turned on because there were a few concerns that bounce rates were still quite high in some cases (potentially the provider's coverage is not the best across all industries...?) In the case of using two different validation tools, there's not much difference between them. If it helps: Quick video on validation tools- ­https://www.youtube.com/watch?v=wUj6DgIe6MY

  • Avatar of Leon W.
    Leon W.
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    So I did validate the rest with zero bounce and in the end got ~40% more emails (not the claimed 2x but still good)

  • Avatar of Clay Team
    Clay Team
    APP
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    Got it! Yep, that can vary a bit but hopefully, all email providers out there also start improving their coverage and relevance a bit faster too lol