Hey guys, is it good practice to validate emails with multiple provide...

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Hey guys, is it good practice to validate emails with multiple providers and take results of all that were validated by at least one provider? I've run the waterfall that returned valid emails of only about 1/3 of my leads. (Using Debounce for validation) When I add up all emails that Debounce rejected but other providers validated, that can easily be 2x the amount. Is it safe though?

5 comments

Clay Team
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Hey hey! Can you drop the URL for your table here? (if applicable) 🫶 Don't worry, only admins will be able to open your table 😉
Leon W.
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https://app.clay.com/workspaces/105783/tables/t_jpO5c449CSaG/views/gv_E3er8f0i3K9K
Clay Team
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Hey Leon! Great question too; so debounce has a default setting "safe-to-send" turned on because there were a few concerns that bounce rates were still quite high in some cases (potentially the provider's coverage is not the best across all industries...?) In the case of using two different validation tools, there's not much difference between them. If it helps: Quick video on validation tools- https://www.youtube.com/watch?v=wUj6DgIe6MY
Leon W.
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So I did validate the rest with zero bounce and in the end got ~40% more emails (not the claimed 2x but still good)
Clay Team
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Got it! Yep, that can vary a bit but hopefully, all email providers out there also start improving their coverage and relevance a bit faster too lol